Beyond the Click: The ‘Middle Funnel’ Mistake That’s Killing Your Lead Pipeline (and the Landing Page Fix)
🎧 Listen to: The biggest Middle Funnel Mistake is treating the landing page as a finish line. Fix your lead pipeline by implementing a Multi-Step Intent Filter instead of a simple form, and converting your “Thank You” page into an Instant Authority Builder that capitalizes o
The Ad Budget Black Hole: 3 Hidden Metrics That Prove Your Campaigns are Just Burning Cash
🎧 Listen to: To escape the Ad Budget Black Hole, stop tracking vanity metrics (CTR, basic ROAS) and start focusing on the hidden indicators of capital efficiency: Cost Per Landing Page View (CPLPV), the Lead-to-Qualified Conversion Rate (LQC), and your true Effective Frequency (EF). Ign
Short-Form Video is Not a Trend. It’s the Funnel. Stop Making Videos That Don’t Sell
🎧 Listen to: Short-form video is the fastest part of the sales funnel, not just a trend. To convert, you must replace “viral hype” with Intentional Looping, use video to build trust in the Middle of the Funnel, and simplify your call-to-action (CTA) into a zero-commitment ho
Your Audience Doesn’t Care About Your Posts. Here’s How to Create Content They Actually Stop Scrolling For
🎧 Listen to: Your content is background noise if it doesn’t solve a client problem. To stop the scroll, you need to abandon “engagement hacks” and instead focus on three things: defining your Pain Point Zero, applying the Educate or Entertain value rule, and using high
The Unspoken Rule of Branding: If You Aren’t Storytelling, You’re Forgetting the ‘Why’
🎧 Listen to: Branding isn’t a logo—it’s a story. Companies often fall into the “Pretty Face” trap, looking professional but feeling hollow. At SPX Media, we help brands find their “Why,” using strategy and creative services to build a consistent nar
From Sketch to Screen: What It Really Takes to Build a High-Impact Digital Experience
🎧 Listen to: You launch a site, and six months later, it’s buggy and slow. Why? Because design and development worked in silos. At SPX Media, we break down the wall between “pretty” and “functional.” By using our “Huddle” approach—covering Str
Stop Throwing Money at Ads: The Simple Fix for Low Conversion Rates
🎧 Listen to: If your conversion rate is flatlining, you’re not failing at ads—you’re failing at the follow-through. Conversions aren’t a function of spend; they’re a function of trust and clarity after the click. The simple fix is Conversion Rate Optimization (
Why Your “Great Idea” Needs a Strategy First (and How to Get One)
🎧 Listen to: Walking into a meeting with a “great idea” is exciting, but creativity without strategy is just expensive content. Most brilliant projects fail because they fall into the “Strategy Gap.” At SPX Media, we prove that strategy isn’t bureaucracy—
Special Effects & Scale — How to Apply Unique Techniques To Your Videos
🎧 Listen to: Summary: Agencies can deliver unique, high-impact special effects (SFX) at scale by prioritizing production strategy. This involves: 1) choosing efficient **in-camera** effects over expensive post-production, 2) utilizing **assetization and templating** to reuse complex gra
Big and Strong, or Lean and Fast — Two Approaches to Agency Staffing
🎧 Listen to: Summary: Agency staffing involves choosing between **Big and Strong** (stability, high fixed cost) and **Lean and Fast** (margin protection, high flexibility). The optimal strategy for profitability is the **Strategic Hybrid Approach**, combining a large, stable core team (
