Stop Scrolling, Start Shopping: The 2026 Shift to Immersive Video Commerce
🎧 Listen to: TL;DR: The Playbook is Changing January isn’t for leftovers anymore. It’s for a total technical overhaul. If your 2026 tech isn’t predictive, tactile, and green, you’re playing yesterday’s game. X Predictive Logistics: Anticipate, Don’t R
API or DOA: Why Your Checkout Speed is Killing Your Conversion Rate
🎧 Listen to: TL;DR: Speed is the Only Currency In 2026, a “slow” checkout isn’t just a bug—it’s a broken business model. If your API takes a breather during a transaction, your customer is already gone. X The Real Cost of Millisecond Lag X Architecture: API or
The Art of the Unboxing: Why Your Packaging is Your Best Marketing Asset
🎧 Listen to: TL;DR: The New Storefront In 2026, your packaging is your most powerful (and physical) marketing asset. If you aren’t designing for the “reveal,” you’re losing your customers’ attention at the finish line. X The Psychology of the 2026 Unboxing
Beyond the Click: The ‘Middle Funnel’ Mistake That’s Killing Your Lead Pipeline (and the Landing Page Fix)
🎧 Listen to: The biggest Middle Funnel Mistake is treating the landing page as a finish line. Fix your lead pipeline by implementing a Multi-Step Intent Filter instead of a simple form, and converting your “Thank You” page into an Instant Authority Builder that capitalizes o
The Ad Budget Black Hole: 3 Hidden Metrics That Prove Your Campaigns are Just Burning Cash
🎧 Listen to: To escape the Ad Budget Black Hole, stop tracking vanity metrics (CTR, basic ROAS) and start focusing on the hidden indicators of capital efficiency: Cost Per Landing Page View (CPLPV), the Lead-to-Qualified Conversion Rate (LQC), and your true Effective Frequency (EF). Ign
Short-Form Video is Not a Trend. It’s the Funnel. Stop Making Videos That Don’t Sell
🎧 Listen to: Short-form video is the fastest part of the sales funnel, not just a trend. To convert, you must replace “viral hype” with Intentional Looping, use video to build trust in the Middle of the Funnel, and simplify your call-to-action (CTA) into a zero-commitment ho
Your Audience Doesn’t Care About Your Posts. Here’s How to Create Content They Actually Stop Scrolling For
🎧 Listen to: Your content is background noise if it doesn’t solve a client problem. To stop the scroll, you need to abandon “engagement hacks” and instead focus on three things: defining your Pain Point Zero, applying the Educate or Entertain value rule, and using high
The Unspoken Rule of Branding: If You Aren’t Storytelling, You’re Forgetting the ‘Why’
🎧 Listen to: Branding isn’t a logo—it’s a story. Companies often fall into the “Pretty Face” trap, looking professional but feeling hollow. At SPX Media, we help brands find their “Why,” using strategy and creative services to build a consistent nar
From Sketch to Screen: What It Really Takes to Build a High-Impact Digital Experience
🎧 Listen to: You launch a site, and six months later, it’s buggy and slow. Why? Because design and development worked in silos. At SPX Media, we break down the wall between “pretty” and “functional.” By using our “Huddle” approach—covering Str
Stop Throwing Money at Ads: The Simple Fix for Low Conversion Rates
🎧 Listen to: If your conversion rate is flatlining, you’re not failing at ads—you’re failing at the follow-through. Conversions aren’t a function of spend; they’re a function of trust and clarity after the click. The simple fix is Conversion Rate Optimization (
