Why Your “Great Idea” Needs a Strategy First (and How to Get One)
🎧 Listen to: Walking into a meeting with a “great idea” is exciting, but creativity without strategy is just expensive content. Most brilliant projects fail because they fall into the “Strategy Gap.” At SPX Media, we prove that strategy isn’t bureaucracy—
Special Effects & Scale — How to Apply Unique Techniques To Your Videos
🎧 Listen to: Summary: Agencies can deliver unique, high-impact special effects (SFX) at scale by prioritizing production strategy. This involves: 1) choosing efficient **in-camera** effects over expensive post-production, 2) utilizing **assetization and templating** to reuse complex gra
Big and Strong, or Lean and Fast — Two Approaches to Agency Staffing
🎧 Listen to: Summary: Agency staffing involves choosing between **Big and Strong** (stability, high fixed cost) and **Lean and Fast** (margin protection, high flexibility). The optimal strategy for profitability is the **Strategic Hybrid Approach**, combining a large, stable core team (
How Many Individual People Should Be Staffed on Any Given Account?
🎧 Listen to: Summary: The “magic number” for account staffing is based on efficiency, not headcount. Agencies should use a strategic **Dedicated Core** (2-3 essential roles for institutional knowledge) supplemented by a **Flexible Pool** (specialized, on-demand resources). T
When Does Your Agency Need A VP of Production?
🎧 Listen to: Summary: An agency needs a VP of Production (VPX) when the founder can no longer manage production chaos. The VPX builds strategic infrastructure to ensure **consistent quality**, handles **multiplying project complexity** through scalable systems, and enforces **fiscal dis
