How Many Individual People Should Be Staffed on Any Given Account?
🎧 Listen to: Summary: The “magic number” for account staffing is based on efficiency, not headcount. Agencies should use a strategic **Dedicated Core** (2-3 essential roles for institutional knowledge) supplemented by a **Flexible Pool** (specialized, on-demand resources). T
When Does Your Agency Need A VP of Production?
🎧 Listen to: Summary: An agency needs a VP of Production (VPX) when the founder can no longer manage production chaos. The VPX builds strategic infrastructure to ensure **consistent quality**, handles **multiplying project complexity** through scalable systems, and enforces **fiscal dis
Why Targeted Personalized Ads Will Become Even More Prevalent in 2026
🎧 Listen to: Summary: Targeted advertising will dominate by 2026, driven by an evolution in mechanics, not elimination. Key factors include the shift to highly valuable first-party data (The Fuel), the use of AI-driven creative optimization (The Engine) for hyper-relevance, and the econ
How Important Are Websites in 2026?
🎧 Listen to: Summary: By 2026, the website transforms from a brochure into a non-negotiable mission control center. It remains crucial because it is the only owned digital real estate, the central hub for collecting vital first-party data in a cookieless world, and the ultimate conversi
Research and Development: How To Stay Ahead of the Curve for Marketing in 2026
🎧 Listen to: Summary: Staying ahead in marketing requires treating strategy like an R&D department focused on continuous learning. The three key areas for R&D are: AI Integration (testing tools for efficiency by 2026), Privacy Strategy (shifting to robust first-party data coll
Client Relationships: The Heart of the Business
🎧 Listen to: Summary: Client relationships are the true heart of any service business. Trust leads to superior, transparent work and reduces friction. Loyalty minimizes churn and guarantees stable revenue. Advocacy generates valuable, pre-vetted referral leads, providing the foundation
The Importance of Content Optimization
Content optimization is about making your articles clear, easy to use, and visible to the right audience. Here’s a quick overview of what matters: Know your audience Structure content for readability Optimize for search engines naturally Guide readers toward action Maintain and update co
Why SEO Still Matters Now
Even with all the latest marketing trends, SEO remains essential for visibility, credibility, and long-term results. Here’s what you need to know: Why SEO Still Matters Competition and SEO SEO Improves User Experience Paid Ads vs. Organic SEO Measuring SEO Results Why SEO Still Matters S
Is Your Agency Overstaffed or Understaffed?
Agencies often misread whether they’re overstaffed or understaffed because the real problem usually isn’t headcount—it’s a lack of clarity. Below are the key points covered in this article: Signs Your Agency Is Overstaffed Signs Your Agency Is Understaffed The Real Issue: Structure
What Do Your Clients Truly Need?
TL:DR Most agencies think they understand what clients need, but modern audiences require more than fast content. They need clarity, honesty, and a partner who helps them see what they can’t see on their own. These are the real needs driving long-term relationships. Understanding Their P
