Do’s and Don’ts for Social Video Production

Beginning

Let’s be honest: social video is no longer an option. Video is the quickest way to get people interested in you and get them to talk to you, whether you’re a brand, an artist, or a small business. But just hitting record won’t make videos that are useful.

If you want your material to stand out, you should follow several tried-and-true rules. The SPXM team put together this short guide to show you what you should and shouldn’t do while making social videos in 2025.

Why social video is more vital than ever right now

The internet is all about video. It gets more shares, comments, and people who stick with it than any other type of content. But now more than ever, it’s important to be honest and perform good work because so many people are fighting to get the same few seconds of attention.

If you know what works and what doesn’t, your results could be great or terrible, no matter if you’re filming with a phone or a complete crew. See more trends on Sprout Social.

How to Make Videos for Facebook and Twitter

1. Make a plan with a goal in mind

The first step to making a fantastic video is to figure out what you want to do. What do you want people to do when they see it? Do you want people to come to your site, leave a comment, share it, or buy something? You can plan the tale and the call to action around what matters most after you know what your story is about.

2. Think about how you convey stories.

Even short movies need a story. Get people’s attention right away. Then, make them feel something or want to know more so they keep watching. Your video should have a beginning, middle, and end, much like a short movie.

3. Make it work on the platform

A TikTok video that gets a lot of views might not garner a lot of views on LinkedIn. There are different sounds, ways of doing things, and best practices for each platform. Make sure that the way you structure, write captions, and use pictures works for the site where you’re posting. Check the TikTok Business video best practices for inspiration.

4. Check to see if it works on phones and tablets.

A lot of people watch social videos on their phones. This means that the titles should be easy to see, the photographs should stand out, and the framing should be straight. You’ve already lost them if they can’t see or hear your message in the first three seconds.

5. Change and Keep Track

Keep an eye on factors like how long people watch, how interesting they are, and how many clicks they get. Use what has worked for you in the past to help you choose what to write next. If you keep making small changes, you can go from okay to great.

Things You Shouldn’t Do When Making Social Media Videos

1. Check that the light and sound are good.

Bad lighting or sound may destroy even the best idea. A simple microphone and some natural light might make a big difference. People can put up with a shaky camera every now and then, but they won’t put up with bad sound for long.

2. Don’t make it hard for people to understand what you mean.

Stay focused on what you have to do and don’t make things too complicated. Your audience will simply get confused if you try to squeeze too much information into one video. There is only one message in each video.

3. Don’t Trust Text Too Much

It’s good to add captions, but the pictures should be the major focus. If people have to read a paragraph to get what the video is about, it’s time to make things easy.

4. Don’t forget the hook

If they like the first three seconds, they’ll keep watching. Don’t use long logos or introductions that take too long. Anything that moves, has color, or asks a question that makes people want to know more is a great place to start.

5. Don’t forget about other people.

People connect with other people and their faces. Videos that look like they came from a company and are too polished don’t work. Show real people, real life, and real energy.

Extra Tip: To be successful, you need to be consistent.

You don’t have to post every day, but you do need to publish a lot. People who use social algorithms usually get something excellent in return. Choose a time to upload fresh content, like once a week, every two weeks, or once a month. People will want to hear what you have to say if you do this.

Last but not least, make videos that are easy to follow.

When you develop social videos, it’s not about getting everything right; it’s about connecting with people. Your content will fare better the more real, useful, and in accordance with what your audience wants it to be.

At SPXM, we help companies make video programs that are both fresh and easy to follow. We take your ideas and turn them into pictures that work, whether they are short stories, branded stories, or content that is good for a campaign.