From Sketch to Screen: What It Really Takes to Build a High-Impact Digital Experience

  • Development, Production

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From Sketch to Screen: What It Really Takes to Build a High-Impact Digital Experience

You launch a site, and six months later, it's buggy and slow. Why? Because design and development worked in silos. At SPX Media, we break down the wall between "pretty" and "functional." By using our "Huddle" approach—covering Strategy, Prototyping, and Clean Building—we create high-impact digital experiences that last.

You know what it feels like. You spend a lot of money on a new website or piece of software. It starts up, everyone claps, and it looks great. But what will happen in six months? It’s taking a long time. There are bugs in it. You have to call IT assistance to change even a simple graphic.

What went wrong?

The folks who designed it and the people who built it didn’t talk to each other most of the time.

At SPX Media, we know that a digital experience with a lot of effect isn’t like a factory. Everyone has to work together. You can’t just hand a coder a picture and hope for the best.

The Wall That Keeps Code and Design Apart

Most agencies have designers who live in the sky and developers who live in the code. Designers know how to make things look good, but they might not know if their ideas will make the site slower. Developers make things work, but they could mess up the design to get the code done faster.

When these two teams operate alone, you get this:

  • Things that don’t work: Cool animations that look great on a computer but make your phone freeze.
  • Messy Code: Quick fixes (often known as “spaghetti code”) that make it impossible to make changes to the site later without breaking everything.
  • People are angry because the site looks beautiful but is hard to use.
Diagram of the SPX Media collaborative workflow for building a high-impact digital experience.

The SPX Fix: Don’t work alone; work together

We don’t agree with the “hand-off.” We still believe in the “huddle.” Our creative producers and technical developers have worked closely from the beginning.

  1. The Blueprint (Strategy & Logic): Before we draw a single pixel, we think about how someone will really use the thing. The attractive design won’t matter if the rationale doesn’t function.
  2. The Prototype (The Test Drive): First, we build a model that works. We push the buttons. We scroll up and down through the pages. Before we write the expensive code, we deal with the things that bother us. It saves you time, money, and your mind.
  3. The Build (Clean & Fast): When we’re done, the code is clean. It’s fast. It was made to help you grow, not stop you.

When You Build It for the First Time

You can’t just chuck away a digital platform. It’s an investment for the long haul. When you put together a creative idea with great development, you get something that not only looks great on launch day, but also works perfectly a year later.

Are you ready to create a digital experience that will last? Let’s talk about our professional development offerings and make sure we do them right.

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