Special Effects & Scale — How to Apply Unique Techniques To Your Videos
🎧 Listen to: Summary: Agencies can deliver unique, high-impact special effects (SFX) at scale by prioritizing production strategy. This involves: 1) choosing efficient **in-camera** effects over expensive post-production, 2) utilizing **assetization and templating** to reuse complex gra
Big and Strong, or Lean and Fast — Two Approaches to Agency Staffing
🎧 Listen to: Summary: Agency staffing involves choosing between **Big and Strong** (stability, high fixed cost) and **Lean and Fast** (margin protection, high flexibility). The optimal strategy for profitability is the **Strategic Hybrid Approach**, combining a large, stable core team (
How Many Individual People Should Be Staffed on Any Given Account?
🎧 Listen to: Summary: The “magic number” for account staffing is based on efficiency, not headcount. Agencies should use a strategic **Dedicated Core** (2-3 essential roles for institutional knowledge) supplemented by a **Flexible Pool** (specialized, on-demand resources). T
When Does Your Agency Need A VP of Production?
🎧 Listen to: Summary: An agency needs a VP of Production (VPX) when the founder can no longer manage production chaos. The VPX builds strategic infrastructure to ensure **consistent quality**, handles **multiplying project complexity** through scalable systems, and enforces **fiscal dis
Why Targeted Personalized Ads Will Become Even More Prevalent in 2026
🎧 Listen to: Summary: Targeted advertising will dominate by 2026, driven by an evolution in mechanics, not elimination. Key factors include the shift to highly valuable first-party data (The Fuel), the use of AI-driven creative optimization (The Engine) for hyper-relevance, and the econ
How Important Are Websites in 2026?
🎧 Listen to: Summary: By 2026, the website transforms from a brochure into a non-negotiable mission control center. It remains crucial because it is the only owned digital real estate, the central hub for collecting vital first-party data in a cookieless world, and the ultimate conversi
Client Relationships: The Heart of the Business
🎧 Listen to: Summary: Client relationships are the true heart of any service business. Trust leads to superior, transparent work and reduces friction. Loyalty minimizes churn and guarantees stable revenue. Advocacy generates valuable, pre-vetted referral leads, providing the foundation
How Many Rounds of Feedback Should a Client Receive?
TL;DR This article explains why feedback rounds matter, how many are ideal, and what happens when the process breaks down. Introduction Why Feedback Rounds Matter Standard Feedback Structure When Too Many Rounds Go Wrong How to Improve the Feedback Process When Extra Rounds Are Needed Conc
Truth in Advertising: Why Honesty Matters
TL;DR Honesty in advertising isn’t boring. It’s a competitive advantage. Truthful, well-crafted stories build trust, retention, and brand pride while still leaving room for bold creativity. Jump to the key parts: Why Everyone Can See Everything Now What Truth Looks Like in Ads Today Wh
Why Relying on Generative AI for Creative is a Dead End Strategy
TL:DR AI is fast, but it prioritizes speed over substance. AI alone recycles patterns and flattens brand voice. Human creativity adds taste, timing, risk, and meaning. Use AI as a tool (drafts, research), not as the author. Protect your brand voice with human-led direction. Brands want mor
