Ads that stop the scroll and sell
Paid social is advertising on social platforms such as Facebook, Instagram, LinkedIn and TikTok, targeted by interests, behavior and past interaction with your brand. SPEEDXMEDIA designs, targets and optimizes paid social campaigns end to end, with every ad produced in-house for the format and feed it will run in.
It works for consumer brands, B2B companies reaching decision makers on LinkedIn and local businesses filling a calendar. You get native-looking creative, the right audiences and weekly optimization.
Search captures demand that already exists. Social creates it. People on Instagram or TikTok are not looking for your product yet. A sharp ad can introduce it to the right person before a competitor ever gets the chance.
Social also lets you follow up. Retargeting reaches people who visited your site, watched a video or added to cart, and warm audiences convert far better than cold ones.
Our paid social work moves through four steps.
On social, the creative does most of the targeting. Our team produces static, video and motion concepts for Reels, Stories, feeds and LinkedIn.
We set up prospecting audiences based on interests, lookalikes and broad targeting, plus retargeting pools from your site and social engagement. Pixel and conversion API tracking are tested before launch.
Campaigns launch with several creative angles running at once. We read early signals such as hook rate and click-through, then keep the winners and replace the rest.
Ads wear out as audiences see them repeatedly. We refresh creative on schedule and raise budget on ad sets that hold their cost per result.
Which networks to use, in what order, with what budget split.
Static graphics, carousels, short video and motion made by our creative team.
Headlines, captions and opening lines written for each platform.
Prospecting, lookalike and retargeting audiences built and maintained.
Meta Pixel, conversions API, LinkedIn Insight Tag and TikTok Pixel configured.
Structured tests on hooks, formats and offers every month.
Cost per result, return on ad spend and creative insights in one monthly report.
Most agencies buy social media and outsource the ads, or make the ads and outsource the buying. SPEEDXMEDIA does both in-house. Our Paid Social team works next to our Video & Audio producers, Art Direction and Design teams, so a winning hook becomes five new variations within days. Our Social Media team keeps organic content on brand with the ads, and our Google Ads team catches the searches paid social creates.
It depends on who buys from you. Consumer brands usually scale on Meta and TikTok. B2B companies often do best on LinkedIn, which targets by job title and company size. Local businesses tend to start with Facebook and Instagram. We set the mix after reviewing your audience.
More than most brands expect. Platforms find buyers by testing creative against audiences, so three to five distinct concepts in several formats give the algorithm room to work. Fresh variations replace tired ones as results drop. Our in-house team produces that volume without outside vendor costs.
Yes, and it often performs well because it looks native to the feed. With the creator's permission, we can run their content as ads, including through Meta's partnership ads. Our Influencer Marketing team can source creators and manage usage rights, and our editors cut the footage into ad-ready formats.
Ad fatigue is normal. When frequency climbs and cost per result rises, we pause the tired ad and rotate in new creative built on what the data showed worked. Because production runs in-house, replacements are ready fast, so campaigns keep momentum instead of stalling while a new asset is briefed out.
Contact SPEEDXMEDIA to run paid social that earns engagement, not just reach.
No pitch deck. No retainer talk.
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