Senior marketing leadership, part-time
A fractional CMO gives your business senior marketing leadership on a part-time basis. SPEEDXMEDIA's fractional CMO works out where your marketing stands, sets the strategy and leads the team that runs it, without the cost of hiring a full-time executive.
It suits growing businesses that have outgrown ad hoc marketing but are not ready for a full-time CMO. You get a leader who owns the plan and the results.
A growing business often needs a marketing leader before it can justify a full-time CMO salary. Without one, budget gets spread across channels with no single plan. Agencies and freelancers each chase their own metrics, and nobody is accountable for the overall result.
A fractional CMO brings senior experience, clear priorities and one line of accountability, for a part-time cost. The founder gets time back and spend follows a plan instead of a hunch.
The work moves in four stages, then repeats as you grow.
We look at where you are first: your current marketing, channels, spend, team, tools and results. The goal is an honest picture of what is working, what is wasting budget and where the gaps are.
Next, your fractional CMO builds the marketing strategy and roadmap. It covers positioning, channel priorities, budget allocation and the KPIs the plan will be judged by, all agreed with you before work starts.
Then the fractional CMO leads the work. They direct your in-house team and SPEEDXMEDIA's specialists, run regular leadership meetings and report on progress.
Results are reviewed openly and the plan changes as the numbers come in. Channels that prove out get more budget. Channels that do not get cut quickly.
A full review of channels, spend, tracking and team capacity.
A written plan with priorities, timings and owners.
Spend allocated across channels based on what each one has to deliver.
Direction for your in-house staff and our specialists, working as one team.
Clear targets agreed up front and tracked throughout.
Monthly reporting in plain language, with decisions attached.
Regular sessions with your leadership team to review results and set priorities.
A fractional CMO is only as good as the team behind them. At SPEEDXMEDIA, that team is in-house and under one roof in Burbank. Your CMO can call on our Media Planning, Paid Advertising, Social Media, Brand Development and Web Development teams directly, with no outside vendors to brief. Strategy and execution stay connected, decisions move fast, and the plan gets carried out at the speed it was written.
A consultant advises on a specific problem and hands over recommendations. A fractional CMO leads: they set the strategy, own the budget plan and run the team that carries it out. It is the most involved form of SPEEDXMEDIA's consulting, suited to businesses that need a marketing leader rather than another vendor giving advice from the sidelines.
Fractional CMO leadership runs as a monthly retainer, sized to the time and scope the role needs. You get a detailed proposal after a discovery conversation about your goals, market and timeline. The retainer covers leadership, while work carried out by SPEEDXMEDIA's specialist teams is scoped and quoted separately, so costs stay clear.
Yes. The fractional CMO can lead your in-house team directly, bring in SPEEDXMEDIA's specialists where you have gaps, or combine both. Many businesses keep their current staff and use the CMO to give them direction, priorities and accountability. Your people stay in their roles and get a senior leader to work with.
A full-time CMO makes sense once marketing needs daily senior leadership and the budget can carry an executive salary. Until then, a fractional CMO builds the foundations: strategy, reporting and team structure. Those foundations make the eventual full-time hire much easier.
Contact SPEEDXMEDIA for marketing leadership without a full-time hire.
No pitch deck. No retainer talk.
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