Media Buys

Every media dollar held to account

Media buying is the negotiation, purchase and management of ad inventory across digital and traditional channels. SPEEDXMEDIA buys media for every channel in your plan, from search and social to streaming TV, audio and outdoor. We optimize the budget for targeted reach and hold every vendor accountable for delivery.

It is for brands spending across several channels that want one team buying and reporting on all of it. You get negotiated rates and transparent numbers.

Why it matters

A good media plan can still fail in execution. Rates get accepted without negotiation, placements run in the wrong context, and underdelivery goes unnoticed until the invoice arrives. Skilled buying protects the plan, so the budget you set actually reaches the audience you chose.

Buying also decides how fast money moves to what works. With real-time data, spend shifts from a weak placement to a strong one within days, not at the end of a flight.

How we run it

Our buying process runs in five stages.

Audit and brief

We review your current media, tracking, account structure and past results. We confirm goals, audiences and the unit economics that define a profitable campaign.

Negotiate and book

We source inventory, negotiate rates and added value, and book placements. Every insertion order is checked for terms and delivery.

Traffic and launch

We set up tracking, audiences and creative, then QA before launch. First campaigns typically go live within 7 to 14 business days of kickoff.

Optimize in flight

Once live, we run creative, audience and bid tests. Budget shifts toward winners weekly, and underperforming placements get cut fast.

Report and expand

Dashboards cover spend, delivery and attribution in plain language. Monthly strategy calls set the next moves, and proven channels get more budget.

What's included

Search and social buying

Google, Meta, TikTok and LinkedIn campaigns managed day to day.

Video and streaming

YouTube, streaming TV and CTV placements bought against your audience.

Programmatic

Display and video bought through DSPs with brand safety controls.

Audio and offline

Streaming audio, podcasts, radio, print and out-of-home booked alongside digital.

Vendor negotiation

Rates, make-goods and added value pushed hard on your behalf.

Delivery checks

Placements verified against what was booked and paid for.

Monthly reporting

Spend, delivery and results across every channel in one view.

More in Marketing

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Why SPEEDXMEDIA

Senior buyers run every account, and they work in the same building as the people who make the ads. Our Media Planning team sets the strategy, our buyers execute it and our Video & Audio, Design and Art Direction teams produce creative for every format in the buy. Our Google Ads and Paid Social teams handle the performance channels. The plan, the creative and the buying stay aligned because nobody has to hand anything to another agency.

Answers first

How do you charge for media buying?

We offer monthly retainers based on scope, a percentage of media spend for larger budgets, and project pricing for one-off campaigns. Pricing is transparent and we take no hidden vendor kickbacks. You always know exactly what you are paying SPEEDXMEDIA versus what goes to working media.

How much of our revenue should go to paid media?

There is no universal number. As a general benchmark, growth-focused businesses often invest 7 to 15 percent of revenue in marketing, with a meaningful share going to paid media. We model the right spend from your acquisition cost targets, customer lifetime value and growth goals before recommending a figure.

How do you measure streaming TV and outdoor?

Brand channels like CTV and out-of-home need longer measurement windows than paid search. We track reach and frequency, then look for lift in branded search, site traffic and sales in the markets where ads ran. That plan is set before launch, so results are readable when the flight ends.

Can you buy media for creative we already have?

Yes. We can run your existing ads and assets, and we check them against each platform's specs and formats before trafficking. If the buy needs new sizes, cutdowns or versions, our in-house creative team can produce them quickly, so a missing format never delays a launch.

Let’s get to work

Contact SPEEDXMEDIA to buy media that reaches the audience you are paying for.

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No pitch deck. No retainer talk.

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