How To Tell When ARGs (Alternate Reality Games) Make Sense For Your Brand
TL;DR: ARGs for your brand work when you have a puzzle-loving audience, weeks of content runway, and a cross-channel team to run the show. Below: green lights, red flags, scoping tips, and measurement. What an ARG Actually Is Signals to Go Red Flags—Pause Here Scope, Budget & Team Ho
How To Tell If Your Account is Shadowbanned
TL;DR: If your account is shadowbanned, you’ll see sudden reach drops, hashtag invisibility, and non-follower discovery collapse. Below are fast tests, analytics clues, likely causes, and clean-up steps—plus when to escalate to platform support. Symptoms: What a Shadowban Looks Like Ru
Why Rebranding Sometimes Makes The Most Sense For Your Company
TL;DR: Sometimes rebranding makes sense—when your market shifts, your story no longer matches reality, or growth has stalled. Below you’ll learn the signals to watch, the risks to avoid, how to choose between a refresh vs. full rebrand, and a step-by-step process that ties brand to bus
When is the Optimal Posting Time for Your Brand?
TL;DR The optimal posting time Los Angeles brands should use depends on your audience’s behavior in Pacific Time. Start with norms, then analyze analytics, A/B test time slots, and stay consistent for compounding reach. Consider platform-specific windows and your content format (video, c
