UPSL Premier · Los Angeles
A crest, a website and a matchday voice for the Los Angeles club that went through its first UPSL Premier season undefeated.
01 / the brief
That line is the club’s own. LA Sol Athletics was founded in 2026 on one belief, in its words: every young player in Los Angeles deserves a real path forward in football. Home is Jesse Owens Stadium at Cal State LA. Admission is free.
A first season gives a club nothing to point at. No honours board, no archive, no old shirts on the wall. The brand had to do the work a history usually does. SpeedXMedia delivered the brand identity, designed and built the website, and ran social media and paid advertising around it.
Then the club went and wrote the history itself. Fifteen played, fifteen won, and the SoCal North title.
We are not a franchise parachuted in from elsewhere. We are homegrown.
02 / the badge
The identity leads with the crest. A sun rising over the shield, a lion inside it, and the name in squared capitals you can read from the far stand. It sits at the top of every page of the site and it fills the footer.
The sun represents energy, warmth, and the relentless ambition that defines this city. It rises every morning, and so do we.
The colours, as worn on lasolathletics.com
“The navy and ice blue palette reflects the Pacific coastline and the night skies under which we play.” The club, on its badge
03 / the team sheet
Identity, website, social and paid went out together, so the club spoke with one voice from the first whistle. Here is the line-up, back to front.
The crest, the navy and ice blue, the squared capitals. Everything else plays off it.
lasolathletics.com, designed and built by SpeedXMedia. Tickets, schedule, club, stadium guide, news, events and fan verification.
Day to day social management for the club. The published result: 3x social engagement.
Paid campaigns, launched alongside the site and the social channels.
04 / the shipped site
The headline is from the club’s tickets page, and it is the whole pitch of the site: turn up. So the site is built around matchday. What is on, where to park, who is playing, and how to join the pride.
lasolathletics.com on a phone
Matchday fits in a pocket.
The home screen and the season’s results, captured from the live site at phone width.
Live at lasolathletics.com ↗(opens in a new tab). The footer credit reads “Designed and Built by SPEEDXMEDIA”.
05 / the season in numbers
Form
Form: fifteen wins from fifteen matches.
15–0–0
Full time · SoCal North Final · Jesse Owens Stadium
LA Sol Athletics 4– to 1 Montclair Academy FC
Every figure here is the club’s own, as published on lasolathletics.com ↗(opens in a new tab).
Got a season to win? Let’s talk before kick-off.
No pitch deck. No retainer talk.
From the blog
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