Exotic leasing and brokerage · Burbank, California
Brand strategy, an identity system and a new website for the Burbank brokerage that sources, leases and sells Ferrari, Lamborghini, Rolls-Royce, McLaren and five more marques.
01 / the brief
Studio Motors is a brokerage, not a dealership. One broker sources the car, structures the lease through specialty lenders, plans the exit before the purchase, and when a client sells, funds them within 24 hours. Every deal stays private. That is how the client describes its own business, and it is a long way from a forecourt with a price on the windscreen.
The brand had to carry all of that. A buyer arriving from a Ferrari search needed to see, in one screen, that this firm handles the whole transaction and that the first step is a conversation, not a browse. So the work ran from strategy through identity to the website, and the website is where every part of it lands.
We wrote the positioning, built the identity system around the S monogram the client already owned, and designed and built the site: a section for each of the nine marques, a page for every model they will broker, lease or source, and three ways in, each a short form instead of an inventory grid.
02 / the marques
Every marque page on studiomotors.com carries a row of historically celebrated models: one car to a tall card, named in capitals. Here is that card drawn large, one car from each of the nine rows. Names, years and model-page counts are the client’s own.
Ferrari · 1994–1999
Lamborghini · 1990–2001
Bentley
Porsche · 1948–1965
McLaren · 2018–2019
Rolls-Royce
Bugatti · 1924–1930
Aston Martin
Maybach · 2017
The Studio Motors floor · BurbankEach card opens its marque on studiomotors.comSwipe for all nine
03 / the work
The S monogram was theirs. We built the system around it: chrome lettering on black, so the wordmark reads like a badge on a bonnet, and a mono label face for the facts, so every page reads like a spec sheet.
Black and white run every page. Red comes in at full strength where it counts: on the buttons that start a deal, like Application and Request a Valuation, and on the bands that carry the big lines, like Ettore Bugatti’s on the homepage.
Buy, sell and lease each open with a short form. Name first, then what you like, then how soon. A seller is asked for the year, the marque, the miles, the VIN and a few photos. No inventory grid, no price on the windscreen: the conversation starts before the car appears.
“Nothing is too beautiful, nothing is too expensive.”
04 / the shipped site
Black, white and one red, the same system from the homepage to the last of the 296 model pages.
studiomotors.com on a phone
Nine marques, one thumb wide.
The hero and the marque row, captured from the live site at phone width.
05 / the record
Your brand should move as fast as your business does. Tell us what you are building.
No pitch deck. No retainer talk.
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