Exotic leasing and brokerage · Burbank, California
Brand strategy, an identity system, and a new website for the Burbank brokerage that sources, leases, and sells Ferrari, Lamborghini, Rolls-Royce, McLaren, and five more marques.
01 / the brief
Studio Motors is an exotic vehicle brokerage, not a dealership. A single broker handles everything: sourcing the car, structuring the lease through specialty lenders, and planning the resale for the client before the purchase is even made. When a client sells, they’re paid within 24 hours. Every deal stays private.
None of that works like a traditional dealership, and the brand couldn’t look like one either.
A buyer landing on the site from a Ferrari search needed to understand two things immediately: this company handles the entire transaction, and the first step is a conversation, not browsing inventory. That shaped the full scope of the engagement: strategy, identity, and the website that brings both together.
We wrote the positioning, built the identity system around the S monogram the client already owned, and designed and built the site: a dedicated section for each of the nine marques, a page for every model Studio Motors brokers, leases, or sources, and three conversion entry points (short forms rather than a plain inventory grid and contact button).
02 / the marques
Every marque page on studiomotors.com includes a row of historically celebrated models, each shown on a tall card with the model name in capital letters. This rail shows that card at full size, with one car from each of the nine marques. The names, years, and model-page counts come from the client’s site.
Ferrari · 1994–1999
Lamborghini · 1990–2001
Bentley
Porsche · 1948–1965
McLaren · 2018–2019
Rolls-Royce
Bugatti · 1924–1930
Aston Martin
Maybach · 2017
The Studio Motors showroom · BurbankEach card opens that marque’s page on studiomotors.comSwipe for all nine
03 / the work
Studio Motors already owned the S monogram, and we built the identity system around it. The wordmark is set in chrome lettering on black, like the badge on a car’s hood, and the facts are set in a monospaced typeface, so every page reads like a spec sheet.
Every page is black and white. Red appears at full strength on the buttons that start a deal, such as Application and Request a Valuation, and on the full-width bands that hold the site’s headline statements, such as the Ettore Bugatti quote on the homepage.
The buy, sell, and lease paths each start with a short form that asks one question at a time: first the client’s name, then the kind of car they want, then their timeline. Sellers are asked for the year, make, mileage, and VIN of the car, plus a few photos. Instead of an inventory grid with posted prices, every path starts with a conversation with a broker.
“Nothing is too beautiful, nothing is too expensive.”
04 / the shipped site
Every page uses the same black, white, and red system, from the homepage to the last of the 296 model pages.
studiomotors.com on a phone
All nine marques, sized for a phone.
The top of the homepage and the row of nine marques, captured from the live site at phone width.
05 / the record
Your brand should move as fast as your business does. Tell us what you are building.
No pitch deck. No retainer talk.
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